HOW TO WRITE EMAILS THAT GET READ

Emails That Get Read

Writing emails that get read can be a challenge when you begin your network marketing journey. There’s so much chatter and clatter on the Internet, one has to ignore some of it to keep one’s sanity. But if you’re a network marketer and you have a growing list of subscribers, you don’t want your emails to be the emails that are ignored. So, how can you write a compelling email that will get opened. And going a step further, how to write emails that get read and become the recipient of a click through.

emails that get read When thinking about your emails and how to make them attractive to your audience, think of this. Would you rather get an email from a huge company that no doubt sent you an email as part of a mass mailing about some new product or would you prefer getting an email from an old friend who you know is speaking to you from the heart?

If you’re like most people, the company mailing is not the most personal. People want to feel like they’re being spoken to directly and that their specific needs are the center of attention. Receiving an email from a “friend” or “friendly” person makes it more likely that it will be opened. In order for them to be compelled enough to want to know what value you have awaiting them in your email, they have to first be compelled to open it. Your subscribers will want to open your emails if you treat them as friends and the tone of your emails should reflect that. This is the know, like and trust principle at work.

How To Create Emails That Your Readers Will Anticipate

  1. When writing an email, write it as if you were talking to one individual rather than your list of subscribers. This gives the feeling that your readers are important and so are their needs.
  2. Only write when you have something noteworthy to say. Sending emails one after the other just to fulfill your goal of emailing your list backfires if you don’t have anything important or relevant to say. People can spot when you are rambling on and on, wasting their time and will eventually unsubscribe.
  3. Put your real name as your “from” address. This lets your reader know that it’s coming from “you”. It’s also more personal.
  4. Let your readers know that you are their champion. You care about them and understand their struggle. Ask them how you can help them in their network marketing journey and listen to their answers.
  5. Always give your readers a reward or benefit for reading your email. This can be in the form of a useful tip or something inspirational.

Email Subject Lines Get The Email Opened

Every email you send should have a subject line that piques interest. This is what your reader will see initially and will determine whether to open the email or ignore it.news

  1. Let people know what to expect when they open the email. You do this by promising them something that will give them valuable information, make them happy or teach them ways to get better in their business.
  2. Email subject lines with sensory or emotional words get attention. Use power words so your email stands out in your crowded inbox.
  3. Use numbers. Numbers usually make the reader’s eyes focus and that’s what you want – their attention.
  4. Use the concept of violating expectations. You can say, for example, ” Recruit more reps to your business by prospecting everyday for six hours.” That’s a pretty fair expectation. But when you violate the expectation and say, for example, “Cut down your prospecting time by 50% and sign up twice as many reps into your business,” most people’s curiosity will be piqued.
  5. Build relationships. People will look forward to your emails and open them because they see your name – someone they like and trust. For more ideas on attention-grabbing subject lines click HERE.

emailHow To Write Emails That Get Read

  1. Write in a fast-paced manner. It’s only when you write fast that your personailty and enthusiasm come to light.
  2. Keep it brief. No one wants to read a long, drawn out email because people are busy and have other things to do. This type of email will kill your reader’s interest – fast!
  3. Add a personal touch to your email. People like to interact with people who are down to earth and who they can relate to.
  4. It’s okay to ask questions. You can learn alot from doing so such as what kinds of things your readers want you to write about, or solutions to problems they may be experiencing. When I was a staff developer in an elementary school, I periodically gave the teachers a needs assessment which asked them questions about what types of workshops they could benefit from. When you ask your readers what they want, and they get it, it’s as if you customized the email for them. They’ll love you for it!
  5. Since you want the email to be personal, use the word “you”. This lets your reader know that you are writing for him/her. Much more personal.

So, now you have an idea of how to get readers to anticipate your emails, how a subject line can capture your reader’s interest and how to engage your readers. Start writing emails!!

Found this helpful? If so, please leave a comment and share on Facebook! Thank you!

 

Theresa Lovelace

Your partner on the journey,

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Theresa Lovelace’s Network Marketing Blog

Email: TeriLovelace@msn.com

 

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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
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12 comments
  1. Claud Bonner
    Claud Bonner
    April 8, 2016 at 6:58 pm

    Great article Theresa. Quite often we wonder why our e-mails are not read. I believe if we follow the suggestions you’ve offered here, we are more likely to get the responses that we seek.

    Reply
    • Theresa Lovelace
      Theresa Lovelace
      April 8, 2016 at 7:34 pm

      Thanks for your comment, Claud! We all want our emails read. Fine tuning them in these ways can accomplish this goal! 🙂

      Reply
  2. Kenny Santos
    Kenny Santos
    April 8, 2016 at 7:07 pm

    Great post! If you are gonna take the time to write an email. Let`s make sure that it gets read. Thank you for sharing!

    Reply
    • Theresa Lovelace
      Theresa Lovelace
      April 8, 2016 at 7:31 pm

      Definitely, if people get to know what you provide, they’re happy and willing to open your emails! Thanks for commenting, Kenny.
      🙂

      Reply
  3. Chris Shouse
    Chris Shouse
    April 9, 2016 at 1:00 am

    I love this post. So many good suggestions that can be used right away! Thank you so much

    Reply
    • Theresa Lovelace
      Theresa Lovelace
      April 9, 2016 at 10:09 am

      You’re welcome, Chris! Glad it will be useful to you! 🙂

      Reply
  4. Mark Nelson
    Mark Nelson
    April 13, 2016 at 8:35 pm

    Subject lines are so key. Great tips Theresa.

    Reply
  5. April Ray
    April Ray
    April 13, 2016 at 9:53 pm

    A very informative post Theresa! Since the money is in the list, I guess it’s pretty important to know how to do it right! Thank you for sharing!

    Reply
  6. Keith Everett
    Keith Everett
    April 14, 2016 at 4:51 am

    Wow, that was an Awesome post with many gold nuggets, thanks for sharing

    Reply
    • Theresa Lovelace
      Theresa Lovelace
      April 14, 2016 at 7:04 pm

      Hey Keith, thanks for commenting. glad you got some gold!! 🙂

      Reply
  7. Hrvoje Horvat
    Hrvoje Horvat
    April 14, 2016 at 6:06 am

    Excellent tips for email marketing. Really, really good. Thank you for sharing this Theresa!

    Reply
    • Theresa Lovelace
      Theresa Lovelace
      April 14, 2016 at 7:05 pm

      You’re welcome, Hrvoje. I’m glad you found it useful! 🙂

      Reply
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