What is an elevator speech?
Do people ask you what you do?
Is your response a well thought-out one with the intention of piquing their curiosity?
If not, time to work on your “elevator speech”.
Do You Have A Well Thought-Out Elevator Speech?
You may know that it’s called an elevator speech or in some cases, an elevator pitch but the question is why and most importantly what it means for you?
Have you ever been on an elevator? Okay, silly question. Of course you’ve been on an elevator.
Well, when you’re on an elevator, you’re on it for a few seconds..the most. Let’s say 20-30 seconds.
That’s, of course, if you haven’t gotten stuck on one!
Your pitch should be the same amount of time you spend on an elevator. That’s where the name comes from.
What Is An Elevator Speech?
An elevator speech is a very brief explanation of what you do but the magic is in how quickly you deliver it and how compelling it is!
It’s usually given when you’re on the run…riding an elevator, waiting for an elevator, waiting for the train or standing in line at the supermarket.
All of these places and many more are where you may be for a few seconds/minutes and the time frame doesn’t lend itself to a long presentation.
The beauty of the elevator speech is that you don’t have to go into presentation mode. You don’t have to pull out flip books or other tools to expose the person at that particular time. You just get them curious!
How Do You Write An Elevator Speech?
When writing your elevator speech, remember these essentials:
*What is your goal…are you speaking about your company, your product or services?
*Explain how you help people solve problems and make life easier.
* Highlight your USP (unique selling proposition).What makes you, your product/service or your opportunity unique.
*Ask a question to engage them.
Yes, all of this in 30 seconds or less.
Once you incorporate all of the above, go over it and cut out anything that doesn’t need to be there.
Remember…short, enticing and to the point. You want to pique curiosity.
Then…practice, practice, practice!
What “NOT” To Do In An Elevator Speech
When pitching your product, service or opportunity, it’s important to remember that you’re not doing a presentation. You’re only giving the prospect a little bit of information to get him interested in what you have to offer. It’s like an appetizer before the main dish.
So when they hear your pitch, they may show some interest…this is evident in their facial expression or the fact that they say they would like to know more.
At this point, you take their contact info and call to set up an appointment where you will do your full-blown presentation.
Always Be Prepared For an Elevator Speech
Although you may never know when you’ll have to give your elevator speech, a few items are recommended:
Speak at a moderate pace. Fast talkers usually scare people off.
Avoid using highly technical terms. Not everyone is techno-savvy and, again, you don’t want to scare off a good prospect.
Being professional means speaking without the use of slang or other short cuts in language that would make a person feel lost in your words.
Practice your speech often. This allows you to be laser targeted when the time comes to deliver it.
Be friendly and speak in a conversational tone.
Come across as a problem solver rather than a salesperson or someone looking to recruit.
Always have your business card so they can contact.
So what is an elevator speech? Well, an elevator speech is what you do, why you do it and how it makes someone’s life better. That’s it in a nutshell!
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Your partner on the journey,
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