Using Presentation Tools Is Network Marketing 101

Do you use presentation tools when exposing a prospect to your opportunity? Or…do you just get to talking?

Network marketers have to understand that tools are a vital part of the process. You can’t give a complete and thorough overview without them. That’s Network Marketing 101.

What Are Presentation Tools?

Tools are DVDs, CDs, videos, brochures or anything else put together by the company. The purpose is to give prospects a comprehensive look at the product, service or opportunity.

Quite often, when a marketer is exposing someone, he may rely on his own knowledge about the product, service or opportunity. 

His own knowledge, though, may be limited and the prospect may not get a complete picture. 

Another problem is that marketers have a tendency of talking too much and once they get started, it’s hard to stop.

company presentationThey’ll rattle off unconnected details in an attempt to give the prospect a full picture. In addition, it will seem like an endless presentation when you continually add details you forgot. By constantly adding something you forgot, you come off as unprepared. Your presentation will look more like a desperate attempt to get a sale or sign up. And one thing you DON’T want is to appear desperate.

Moreover, you’ll belabor a point unnecessarily to convince the prospect to join you. What you don’t want to do is convince anyone of anything. You’re there as a consultant, educating the prospect.

Why Presentation Tools Are Important

presentation websitesThis is why presentation tools are such important part of the exposure process. Created by the company, they hold just enough information to give the prospect a clear picture.

The company knows what to say and how to say it. They know just how much information to make available and in whatever format, make it attractive and informative. Look at your own company replicated website or other presentation tools provided. It could be a high energy sizzle call, presentation websites or company replicated websites, an online presentation such as a webinar, an eye-catching brochure or an inspirational CD.

Your role is to share the information via a tool then let the tool do all the talking.

Was this helpful?  If so, leave a comment or question and share on Facebook. 😊

Theresa M Lovelace


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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
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  1. Chris Shouse
    Chris Shouse
    January 17, 2018 at 12:06 am

    That is a wise post because we do not have the presentation down correctly most of the time. You are right the company has put a lot of time and thought into what they have supplied for you to present. Thank you.

  2. Karen Andrews
    Karen Andrews
    January 18, 2018 at 6:57 pm

    Love this post Theresa! One of the questions that prospects always have is “Can I do this myself?”. If they feel they have to remember the whole presentation and be successful at presenting it, most will be turned away by that. Things need to be duplicatable and easy for the prospects to do.

  3. Emmanuel
    January 29, 2018 at 10:38 pm

    Very useful information. I have taken note and so will take action on it.

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