Do you use presentation tools when exposing a prospect to your opportunity? Or…do you just get to talking?
Network marketers have to understand that tools are a vital part of the process. You can’t give a complete and thorough overview without them. That’s Network Marketing 101.
What Are Presentation Tools?
Tools are DVDs, CDs, videos, brochures or anything else put together by the company. The purpose is to give prospects a comprehensive look at the product, service or opportunity.
Quite often, when a marketer is exposing someone, he may rely on his own knowledge about the product, service or opportunity.
His own knowledge, though, may be limited and the prospect may not get a complete picture.
Another problem is that marketers have a tendency of talking too much and once they get started, it’s hard to stop.
They’ll rattle off unconnected details in an attempt to give the prospect a full picture. In addition, it will seem like an endless presentation when you continually add details you forgot. By constantly adding something you forgot, you come off as unprepared. Your presentation will look more like a desperate attempt to get a sale or sign up. And one thing you DON’T want is to appear desperate.
Moreover, you’ll belabor a point unnecessarily to convince the prospect to join you. What you don’t want to do is convince anyone of anything. You’re there as a consultant, educating the prospect.
Why Presentation Tools Are Important
This is why presentation tools are such important part of the exposure process. Created by the company, they hold just enough information to give the prospect a clear picture.
The company knows what to say and how to say it. They know just how much information to make available and in whatever format, make it attractive and informative. Look at your own company replicated website or other presentation tools provided. It could be a high energy sizzle call, presentation websites or company replicated websites, an online presentation such as a webinar, an eye-catching brochure or an inspirational CD.
Your role is to share the information via a tool then let the tool do all the talking.
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