Do you like ketchup on your fries or on the side? This question and others like it are what you might see as a typical post in your Facebook news feed. This is one example of engagement bait.
Why do marketers feel it necessary to use bait? For one simple reason…they want engagement on their profile and pages. People, especially marketers, want people engaged on their profiles and pages. They have been taught that one way to do this is to post engagement posts. However, many of the engagement posts that are being used are considered engagement bait.
What Is Engagement Bait?
Engagement bait is a variety of posts that almost guarantee people will go to your profile or page and like, leave a comment and/or possibly share. Voila! engagement! Questions, fill in the blanks and other such posts are very popular because they draw people in. People like to answer questions and fill in blanks especially when they see others doing it too.
So why is it important to get engagement? Marketers are always looking for people to connect with. When you connect with people, you can ultimately form relationships. Relationship-building is a critical piece to success. So quite naturally, getting engagement is a goal.
However, using bait is frowned upon because some marketers are more interested in boosting their engagement and increasing their reach. They’re not really interested in providing quality value and forming relationships.
5 Kinds Of Engagement Bait
In an effort to return Facebook to what it was originally intended, a place to connect with family and friends and share experiences, stories and other authentic items of interest, engagement bait is frowned upon.
If you really want people engaging on your profile or page, it’s best to be clear about what exactly Facebook deems acceptable. What you post can have an adverse effect. Here the 5 types of engagement posts that you should refrain from sharing on your Facebook profile and/or page.
Share baiting occurs when you ask your readers to share your post with a promise of getting something in return. This could be a free product, discount or sample of something. Facebook isn’t too keen on you promising your visitor a gift just to share your post. You can, however, ask your readers to share your post if your post is authentic and has real value.
However, if it is clear that your post is only to get people to react in some way just to be visible in the news feed, Facebook will demote you. What that means is that your posts will seen less. Just the opposite of what you were intending. You can’t fool the Facebook algorithm!
Just share more thoughtful, purposeful content. Always keep your reader’s best interest in mind. You want to provide value and give them something worthwhile and useful to consume.
Have you ever gotten a notification that you were tagged in someone’s post? It happens all the time. Traditionally, tagging has meant that the person you’re tagging is actually in the image or post in some way. However, it’s being used as a way to get people on your profile and have them like or comment or even share whatever the post is.
Incidentally, you may not even be in the image or post. I’ve been included in this type of post many times. It’s annoying and bothersome. I, myself, tagged 30 people once in response to another post that said to do so. Innocently I did it and I landed myself in Facebook jail.
Ever come across a post where you’re asked to vote on something using the Facebook reactions. You know, these guys on the right. The post may be about a flavor of ice cream, a vacation spot or a movie genre. Each reaction is paired with a statement. For example, for the flavor of ice cream: I like it; I can eat it all day long, I like it topped with chocolate syrup, walnuts, Reese’s pieces and whipped cream; I’m allergic to chocolate; Chocolate ice cream goes great with vanilla and strawberry.
Facebook’s issue here is that people are using their reactions just to lure people to vote on something with the intention of getting them on their page. In many cases, the reactions have nothing to do with the choices. For further clarity, go HERE to learn more about Facebook reactions and how to/not to use them.
Ever see a post that showed an image and the description read, “Like” if you agree. This statement is another example of engagement bait. It is Facebook’s intention to have people post how they feel about something they see or read. When you tell people to “like” a post, for whatever reason, you are essentially forcing them to react. Facebook is not happy about this type of post and of course have labeled it bait.
You’ve probably seen posts that ask for comments. They go something like this: “I haven’t seen a lot of my Facebook friends lately so please comment if you see this post. Just say hello or leave an emoji.” Something like that. This is another example of engagement bait, and Facebook is not happy about this one either. These posts give the appearance that people are merely trying to increase their reach without providing any value or anything of interest to the visitor. It’s all about what they can gain, which is exposure.
So these are the five kinds of engagement posts, all of which I’m sure you’ve seen all over Facebook. Engagement bait was considered a good way to draw people to your profile or page at one time. Now they’re just devices people are using for their own selfish gains. They’re viewed as spammy and annoying. Facebook is taking a hard line with them by demoting people who continue to post them. Your posts will get seen less and less.
Your next steps should be to post value. People want to read posts that teach something or deliver interesting information. Sharing, liking and commenting are okay as long as not with an ulterior motive.
Did you find value in this post? If so, please like, leave a comment or question and share on Facebook.
Your partner on the journey,
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Theresa Lovelace: “Teaching Network Marketers Simple Online Strategies To Generate Leads, Make Sales and Recruit People Into Their Business”
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