lead magnets

Why Lead Magnets?

find your ideal customersIn my previous post, How To Find Your Ideal Customer, I talked about how to attract the person who wants and needs what you have.  As you know, not everybody wants what you have to offer. And though there may be billions of people out there, not everyone will flock to you wanting what you have. Your ideal customer is the one who wants what you have, who needs it and needs it now. How can you find your ideal customer in the sea of a billion people? Lead magnets.

Lead magnets are irresistable giveaways, so irresistable, your audience won’t be able to pass them up. This leads them to giving you their contact information in exchange for the giveaway.


Some Particulars Of Lead Magnets

how to create a lead magnetLead magnets do not have to be lengthy or complicated. You don’t have to spend hours and hours of intensive work creating one. This will actually only make for poor conversions. Your goal is to solve a particular probem for a particular audience. In order for it to be effective and have an impact, the content of the lead magnet must offer a great deal of value and must be consumed by the prospect…ideally within 5 minutes of the prospect’s opting in.

Examples of Irresistable Giveaways

Amy Porterfield, Social Media Strategist, put this list together with 20 irresistable ideas you can model when crafting your own lead magnets. Click HERE for a lead magnet cheat sheet and HERE for 20 lead magnet ideas.


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  (Lead magnet Image courtesy of


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Theresa Lovelace
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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
Theresa Lovelace
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  1. Larry Hochman
    Larry Hochman
    May 3, 2016 at 6:35 am

    Credibility and authority are the name of the game…especially when so many people are positioning themselves the same way in the space. Thanks, Theresa!

  2. Zach Loescher
    Zach Loescher
    May 3, 2016 at 12:28 pm

    Theresa, excellent value on lead magnets! Building credibility and becoming an authority is key to building a successful business! Thanks for sharing some great tips!

  3. Carol Makowski
    Carol Makowski
    May 3, 2016 at 12:33 pm

    Lead magnets can certainly attract people people to our business. Being irresistible is the key — having valuable content. I appreciate the resource you posted for creating irresistible lead magnets. thank you Theresa.

  4. Keith Everett
    Keith Everett
    May 3, 2016 at 2:50 pm

    Great post Theresa, a lead magnet certainly makes you stand out, especially if it get’s to the root of their problem quickly, thanks for sharing..

    • Theresa Lovelace
      Theresa Lovelace
      May 3, 2016 at 3:28 pm

      Definitely, it has to solve a problem so as to be attractive! 🙂

  5. Tommy Olsson
    Tommy Olsson
    May 3, 2016 at 6:13 pm

    Yes lead magnets are very important and valuable for us online marketers.thanks for sharing.

  6. Chris Shouse
    Chris Shouse
    May 4, 2016 at 12:48 pm

    Lead Magnets are imperative to your business. Find the people to put it in front of takes research and then you should have success!

    • Theresa Lovelace
      Theresa Lovelace
      May 4, 2016 at 3:30 pm

      Exactly…there are people out there wanting what you have! 🙂

  7. Creating An Irresistable Lead Magnet
    May 8, 2016 at 7:37 pm

    […] previous posts, Attracting Your Ideal Customer, read HERE, and The Basics of a Lead Magnet, read HERE you already know three things. 1-A lead magnet is a piece of content. 2-A lead magnet is like a […]

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