Why Lead Magnets?
In my previous post, How To Find Your Ideal Customer, I talked about how to attract the person who wants and needs what you have. As you know, not everybody wants what you have to offer. And though there may be billions of people out there, not everyone will flock to you wanting what you have. Your ideal customer is the one who wants what you have, who needs it and needs it now. How can you find your ideal customer in the sea of a billion people? Lead magnets.
Lead magnets are irresistable giveaways, so irresistable, your audience won’t be able to pass them up. This leads them to giving you their contact information in exchange for the giveaway.
Some Particulars Of Lead Magnets
Lead magnets do not have to be lengthy or complicated. You don’t have to spend hours and hours of intensive work creating one. This will actually only make for poor conversions. Your goal is to solve a particular probem for a particular audience. In order for it to be effective and have an impact, the content of the lead magnet must offer a great deal of value and must be consumed by the prospect…ideally within 5 minutes of the prospect’s opting in.
Examples of Irresistable Giveaways
Amy Porterfield, Social Media Strategist, put this list together with 20 irresistable ideas you can model when crafting your own lead magnets. Click HERE for a lead magnet cheat sheet and HERE for 20 lead magnet ideas.
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(Lead magnet Image courtesy of petovera.com)
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