The other day I was reading several Facebook status updates and came across one in a Facebook group. As I read it, I realized that it went on and on with a lot of repetitious words and no real direction. Now while I’m sure the writer of the post had perfectly good intentions about the post, he lost a reader and more importantly a potential prospect. Why? Because he didn’t have a plan on what he wanted to say so as a result, he rambled on and his purpose was lost underneath a carpet of words.