Is Sharing Social Media Content Written By Someone Else A No-No?

sharing social media content

Are you sharing social media content written by someone else? You know that in order to attract people to you, you have to provide value on a daily basis. But the question is…

Can I share other people’s content or should I share only the content I create?

Sharing Social Media Content Written By Someone Else Is Not A No-No

social media posts

Sharing someone else’s social media content is not a no-no.  You can do BOTH – share your own and share someone else’s.

As one who invests in yourself, you are always learning something new and what you’re learning is something that someone else is looking for…

You can share your original content: by creating a small piece of content based on what you learn, whether from a blog post, video, personal development book or status update and share it with your target audience…

Your topics will generally be focused on your niche. So if you’re in the wellness industry, your topics will be wellness-related. If you’re in travel, you’ll be creating posts about travel. If your focus is on branding yourself as a network marketer, your focus may be related to marketing tips and strategies.

Always end your post with a call to action.

You can also share other people’s content too. Sharing social media content written by someone else is perfectly acceptable. Most often, the content is basic content that one can find anywhere – content that many have shared. For example, what is an autoresponder? or What kind of value can I share in the marketplace? No one has ownership on these topics.

If you read something by someone else or watch someone else’s video on such topics, you can take the key points, put your own spin on it and write a new piece of content. In some cases, however, you should give credit to the person who created the original piece especially if it’s that person’s own ideas that you’re sharing. For example, I was watching a video by John Doe and in the video he explained his theory about X Y Z. You can go on to summarize the content in your own words. 

Sharing Social Media Content Written By Others Is Called Curating

By varying the content you share and making sure it’s helpful, your audience sees it’s not all about you. You also show that you’re a reliable source of information, boosting your own credibility. Click To Tweet

content sharingWhen you share someone’s content, it’s called curating the content and you curate the content using a simple technique called FRAMING.

First, write your own ideas about the blog post or video or whatever content you’re sharing. This includes a synopsis of the content, what you think and your takeaways and inspiration from reading/viewing it.

Next, you can share the link where the content can be found.

Finally, include a call to action. Ask people to comment with their own reaction and include the link to your blog, community or capture page so you can capture leads.

Sharing Social Media Content Is A Way Of Providing Value

When sharing social media posts, remember there is no value in just sharing links. The value is in hearing your voice, your commenting, narrating and explaining why you like the content and why people should read/view it.

Always share a mix of your original content and the social media content of others. This content sharing will attract your target audience and give them the value they’re seeking.

Did you find this helpful? If so, like and comment one takeaway.

I hope you enjoyed reading this and found value. If so, kindly leave a comment below and share on Facebook. Thank You    Theresa M Lovelace 

   Your partner on the journey!

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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
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  1. Build Your Income
    Build Your Income
    October 29, 2017 at 2:22 am

    Really love this blog post! Great read, and definitely useful advice!

    • Theresa Lovelace
      Theresa Lovelace • Post Author •
      November 2, 2017 at 10:26 am

      Glad you got value and thank you. 🙂

  2. Renard Moreau
    Renard Moreau
    October 29, 2017 at 9:34 pm

    [ Smiles ] I am cool with curating content.

    Thank you for posting another very informative blog post!

  3. Andy Atsugah
    Andy Atsugah
    October 30, 2017 at 9:39 pm

    great content. the invest learn teach model always works and has worked and is still working for me very very well. Sharing content is providing value and curating content is also a great way of providing value to your audience. And in as much as it does not affect you, i have found that one has to be careful with duplicate content. Although google’s algorithm changes does not really mind duplicate content, it may always pose a a big problem to the blogger. I find that investing time to learn something new and creating my post about it works very well.

  4. Tara Woodruff
    Tara Woodruff
    November 2, 2017 at 7:00 pm

    I Love it!! One big thing I enjoy is Giving my take on subjects posed by my mentors. It helps me to learn, love and lead. Great Post T!!

  5. Julie Syl Kalungi
    Julie Syl Kalungi
    November 5, 2017 at 7:25 pm

    I love curating content and I find it an easy way to share value without all he hard work!
    I believe in investing in my self worth aka knowledge, skills and all that I need to do to be of value. Sharing on social media makes that possible and I am grateful for that.
    I loved this angle on sharing on social media Theresa. Cool post!

  6. Keith Everett
    Keith Everett
    November 12, 2017 at 1:39 pm

    Great post. I think it makes sense to share other people’s posts. Some of them will do the same for you, but even if they don’t, you’re giving your audience a change of author now and again which can create more interest in you.

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