Are you sharing social media content written by someone else? You know that in order to attract people to you, you have to provide value on a daily basis. But the question is…
Can I share other people’s content or should I share only the content I create?
Sharing Social Media Content Written By Someone Else Is Not A No-No
Sharing someone else’s social media content is not a no-no. You can do BOTH – share your own and share someone else’s.
As one who invests in yourself, you are always learning something new and what you’re learning is something that someone else is looking for…
You can share your original content: by creating a small piece of content based on what you learn, whether from a blog post, video, personal development book or status update and share it with your target audience…
Your topics will generally be focused on your niche. So if you’re in the wellness industry, your topics will be wellness-related. If you’re in travel, you’ll be creating posts about travel. If your focus is on branding yourself as a network marketer, your focus may be related to marketing tips and strategies.
Always end your post with a call to action.
You can also share other people’s content too. Sharing social media content written by someone else is perfectly acceptable. Most often, the content is basic content that one can find anywhere – content that many have shared. For example, what is an autoresponder? or What kind of value can I share in the marketplace? No one has ownership on these topics.
If you read something by someone else or watch someone else’s video on such topics, you can take the key points, put your own spin on it and write a new piece of content. In some cases, however, you should give credit to the person who created the original piece especially if it’s that person’s own ideas that you’re sharing. For example, I was watching a video by John Doe and in the video he explained his theory about X Y Z. You can go on to summarize the content in your own words.
Sharing Social Media Content Written By Others Is Called Curating
When you share someone’s content, it’s called curating the content and you curate the content using a simple technique called FRAMING.
First, write your own ideas about the blog post or video or whatever content you’re sharing. This includes a synopsis of the content, what you think and your takeaways and inspiration from reading/viewing it.
Next, you can share the link where the content can be found.
Finally, include a call to action. Ask people to comment with their own reaction and include the link to your blog, community or capture page so you can capture leads.
Sharing Social Media Content Is A Way Of Providing Value
When sharing social media posts, remember there is no value in just sharing links. The value is in hearing your voice, your commenting, narrating and explaining why you like the content and why people should read/view it.
Always share a mix of your original content and the social media content of others. This content sharing will attract your target audience and give them the value they’re seeking.
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