selling in your emails

Selling In Your Emails

You’re in business and as a business person you have to sell. It’s what you have to do in order to stay in business. So, how do you do selling in your emails? Here are a few simple ways:

envelopeSelling In Your Emails

  • You have to become someone your prospects trust. Establish that relationship first. Show that you are empathic, that you want to help them solve their problems. Once you’re viewed as a trusted source, you will be able to sell quite easily.
  • Always highlight the benefits of your product/service. People want to know what’s in it for them, how they can benefit. Features tell about the product/service. Benefits talk to the people.
  • Speak to your prospects in a more personal manner. Sounding like a robot or machine diminishes the positive effects of your email. This is a good reason for your prospects to stop reading.
  • Lead up to your sales message by telling an interesting story. People love to hear about other people’s triumphs and how they could triumph as well.
  • Include multiple links to the same page. By doing this, you increase the chance of your prospects clicking the link.
  • Make sure you have a clear call to action that tells your prospects what you want them to do next and how buying the product/service is really in their best interest.
  • Provide a deadline to prompt your prospects into taking immediate action rather than put it off.
  • Include a PS. The PS is a reminder of what you have to offer and what they will gain by buying it or lose by not buying it.

valueKeep Emails Value Driven

As a reminder, email inboxes are overloaded with all kinds of offers, trials and ads. So often, emails get deleted rather than opened. Once someone opens your email, you want to keep them interested by sending emails that are personal, informative and useful. This is why it is so important that your emails, each and every one, is value driven. Prospects will always come back when there is something of value for them. Following the above tips will ensure your prospects continue to follow you and become permanent customers along the way. Selling in your emails is pretty simple as long as you keep providing value and solutions to your audience’s problems.                                               Image courtesy of

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Theresa Lovelace

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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
Theresa Lovelace
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  1. Kenny Santos
    Kenny Santos
    April 14, 2016 at 4:56 pm

    Great tips. They say the money is in the list. But not if you don’t know how to sell to it. Thank you for sharing.

  2. Mark Nelson
    Mark Nelson
    April 14, 2016 at 5:46 pm

    You really do have to gain their trust before anyone will buy from you. Give value, give respect and then it can happen.

  3. Chris Shouse
    Chris Shouse
    April 14, 2016 at 8:53 pm

    Great tips on selling to your list. You have to know how to be nonchalant and bring value or they will just end up deleting without reading after awhile.

    • Theresa Lovelace
      Theresa Lovelace
      April 14, 2016 at 9:10 pm

      Value is key! Everything depends on the value you provide. Thanks for commenting, Chris!

  4. Zach
    April 15, 2016 at 1:12 am

    Great tips!! Email Marketing is a huge piece of the overall Success pie and your tips nailed it! Thanks for sharing!

    • Theresa Lovelace
      Theresa Lovelace
      April 15, 2016 at 8:57 am

      Yes, Zach. Email marketing is an important piece but it’s something that one must master if it is to be effective! Thank you for commenting! 🙂

  5. Larry Hochman
    Larry Hochman
    April 15, 2016 at 8:40 am

    That first suggestion is the most important one, Theresa…building trust. So many notes and personalities…we’re screening out 99% of them. The one percent who gain our trust are the ones who succeed. Valuable post!

  6. Bruce Schinkel
    Bruce Schinkel
    April 15, 2016 at 12:42 pm

    Thanks for this Theresa! I love how you focus on what the customer wants and needs instead of trying to pitch a sale where it doesn’t belong.

    • Theresa Lovelace
      Theresa Lovelace
      April 17, 2016 at 2:33 pm

      Yes, Bruce. We have to always focus on the customer…it’s not about us! Thanks for commenting! 🙂

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