How Are Marketing And Sales Different?

Here’s a question that has sparked many debates over time: How are marketing and sales different? Do you think of sales and marketing as the same thing? Many people do…incorrectly so but they do. How Are Marketing And Sales Different? I was watching an interview with Tyson Zahner who is known as the authority on […]

Do You Apply What You Learn Or Are You Always In Learning Mode?

Do you learn, learn, learn…then learn some more? Are you one of those marketers who invests in themselves but still find yourself getting nowhere? Smart marketers are always in learning mode but if you’re a smarter marketer, you not only learn, you apply what you learn. Do You Apply What You Learn? Some marketers are always […]

Are You Easily Distracted By Shiny Objects?

Are you easily distracted by shiny objects? If you have shiny object syndrome, you most definitely are.  So, let’s take a look. I’m sure you’ve probably seen old movies or television shows where one of the characters was hypnotized.  He sits in a chair and the hypnotist is holding an object, usually a shiny watch […]

Are You Using Engagement Bait To Attract Visitors To Your Profile And Page?

Do you like ketchup on your fries or on the side? This question and others like it are what you might see as a typical post in your Facebook news feed. This is one example of engagement bait. Why do marketers feel it necessary to use bait? For one simple reason…they want engagement on their […]

Using Images From The Internet Without Fear Of Copyright Infringement

Are you using images from the internet? Did you know that many images are subject to copyright infringement laws and can cost a marketer dearly? Marketers are generally posting images as status updates on Facebook and other social media platforms, as well as their blogs and when creating digital content or as part of their […]