Network Marketing Slang Expressions
Network marketing slang expressions are popular all throughout the industry. When I joined this industry a few years ago, one of the first things I encountered was the industry slang. I didn’t make the connections right away but after hearing the words and phrases enough and using my own knowledge of context clues, I was able to put meaning to them. In a recent post, I wrote about common basic marketing terms that beginners in the industry should know. That post can be found here. As a network marketer, it’s important to know and understand the slang of the industry as well. Why? Because it’s one of the ways ideas are expressed.
8 Common Network Marketing Slang Expressions
Here are 8 some of the network marketing slang terms and phrases I compiled and will explain as they relate to the industry:
Crushing It – My first thought about crushing anything is to destroy it. So you can understand my confusion when I first heard that people were out there crushing their businesses. I didn’t want to destroy my business, I wanted to build it up. But I soon learned that crushing it meant getting things out of your way. If you think about it, when you crush something, you are getting rid of it, you’re moving it out of your way. You are done with it. For example, when someone purchases a piece of land with an old, dilapidated building sitting on it, what’s his goal? His goal is to get rid of that shack because it’s in his way. He wants to build a better house on that piece of land.
As a network marketer, you have goals to accomplish on a daily basis. You may have to make 20-40 phone calls, shoot a few videos, write a couple of blog posts, attend a training or engage in your personal development. When you set forth to reach your goals each day, every day with consistency and laser-targeted focus, you are getting those things out of your way to reach your ultimate goal. You are essentially “crushing it”.
Rock Star – When I think of a rock star, I think of a performer standing on stage with a guitar in his hands and a band behind him. In front of him are adoring fans screaming and yelling as he’s performing their favorites. The rock star is giving of himself wholeheartedly. His fans want to escape their problems, may need to leave the stresses of the life behind, they want to sing and dance and feel good. The rock star knows what his fans want and need and he gives it to them.
A network marketer always gives of herself as well. She knows what her fans need and want and she provides this value on a regular basis. She is in front of her audience daily. When this value is provided, her fan base grows and they will follow her wherever she may be, whether Facebook, Twitter, her blog, or any other social media platform. She is a “rock star”.
Do THE Thing – Back in the 60’s and 70’s, do your “own” thing was a popular expression. It basically meant to be yourself and do whatever moves you. However, if you do your own thing in this industry, you won’t get very far.
Every network marketing company is based upon a proven system and when you sign on, you have to follow that system. If you deviate, you will disrupt the system. Anyone who signs up under you will imitate what you do and will further disrupt the system.
So the term, do the thing, means to follow the system to the “T”. How you approach people, what you say to pique interest, the use of the tools and third party assistance, setting up appointments, presenting, exposing, closing and attending weeekly, monthly and annual events are part of the system. All of these must be done in the prescribed way. In addition, if you’re marketing online, you have to provide value to your audience on a regular basis. When you do all these things, you are doing “THE” thing.
Peeps – I love peeps. Those little yellow chicks that make their annual appearance during Easter time has been a favorite of mine since childhood. But in this industry, peeps are not marshmallowy or even edible. That’s because peeps are people. Ever hear anyone say, “Where my peeps at?” People who follow you on social media are your peeps and when you provide value, it’s always based upon the needs of your “peeps.”
Tire Kicker – My very first day marketing online is when I first heard the term tire kicker. I couldn’t figure out how tire kicker fit into the industry so I just ignored it. But I heard it again and again. Well, a tire kicker is someone who gives the impression that he wants to buy something but never actually does. Most notably the term has become associated with would-be customers who would visit car dealerships supposedly to buy a car. They would walk around the car and kick the tires to see if they would fall off. No matter what questions they asked the salesman, and they asked a lot, the answers were never satisfactory enough and of course, they never bought.
In this industry, there are a lot of people with the same characteristics. They know they aren’t going to buy anything or join a company. However, they want to hang around and keep firing questions at the rep. No matter what answer is given, they come back with a few more. While they may or may not make a purchase, the information given is enough to make the decision but they don’t. They’re just wasting the other person’s time. That’s a “tire kicker.”
DM/PM Me – It first sounded a little weird to hear someone ask you to DM them or PM them. Sounded a little invasive but I soon learned that both terms meant contact. On Facebook, a PM is a private message and on Instagram and Twitter, DM is a direct message. Both indicate having a conversation that no one else is privy to. So when you hear “DM me” or “PM me”, the other party wants to talk to only you.
Shiny Object Syndrome – The only way I can describe this in real life is if you could picture someone washing dishes as part of their daily routine. This person can’t afford to buy a dishwasher but after hearing all the features and benefits of a brand new model, decides to buy it anyway. So, they’ve abandoned their routine of manually washing dishes to go for the new dishwasher. They have the shiny object syndrome. Abandoning what they were doing for something that seems more promising.
In the industry, lots of people suffer from shiny object syndrome. They may not be getting the results they desire and are easily distracted by “shiny objects.” They are impatient and anxious and will abandon whatever strategy they chose in order to jump on the bandwagon of the “next big thing.” When this happens, they leave tasks incomplete and basically have to start all over all because of the “shiny object syndrome.”
Plant Your Flag – I remember, as a child, watching the television broadcasts when astronauts landed on the moon and planted the American flag. It meant that we were there first. It meant taking claim to it; taking ownership. In the industry, plant your flag has a similar meaning. There are a lot of strategies that you can adopt as your strategy of choice. Once you choose one, you learn all there is to learn about it. You watch videos, read blog posts, take the training, buy the course or product. You immerse yourself in it and apply what you learned. You become a master, an expert, the “go to” person for it. You have “planted your flag.”
These are some of the industry slang expressions that stand out the most to me and I hope that I have given you, the reader, a good explanation of each and how they apply to our industry.
I hope you enjoyed reading this and found value. If so, kindly leave a comment below and share on Facebook. Thank You!
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Email Address: TeriLovelace@msn.com
Theresa Lovelace: “Teaching Network Marketers Simple Online Strategies To Generate Leads, Make Sales and Recruit People Into Their Business”
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