The Network Marketer “Gold”
A network marketer is something like an athlete. Both “go for the gold”. All through life, I’ve heard that expression…go for the gold. Most of the time, it was in relation to an athlete striving to win the ultimate prize. Going for the gold is striving for something you really want and not stopping until you get it. As network marketers, we are always going for the gold – in this case, the network marketer gold.
One might think that we are striving to make the money so many top earners in the industry are making and have made. And even though we ultimately are, what really drives us is how we can be seen as valuable in the marketplace. So, how can we be of value in an industry as large as network marketing not knowing as much as the veterans know? How do we “get” the network marketer gold?
Sharing What You Know
Everyone knows something. Whether it’s marketing, riding a bike, solving math problems or basket-weaving. Whatever it is you know how to do, you had to have learned it from someone else. And because you know it, you have the ability to teach it to someone too. Well, that’s really all there is to becoming valuable in the marketplace. Teaching other network marketers what you learn, sharing information that was shared with you. This information is called content. There are so many vehicles in which you can get good solid content and where you can give it as well. There are blogs, articles, videos, social media posts, webinars, e-books and so on. The marketplace is flooded with information, tips, tricks and how to’s. All of it extremely important to network marketers to use to become knowledgeable in their niche and then share with others. How many times have you attended a webinar? I’m sure you had a notebook and pen at hand and took copious notes as the presenter poured out golden nugget after golden nugget. What did you do with those notes after the webinar ended? What if you didn’t close the notebook permanently but instead came back to it and summarized what you learned! This valuable content is just what someone else needs and by you providing it, you become a valuable resource and you’re closer to getting the network marketer gold!
Becoming Valuable In The Marketplace
So what does all of this have to do with going for the network marketer gold? Well, as I stated above, the only way you’re going to make it in the network marketing industry is by becoming valuable in it. Network marketers are struggling. They joined MLMs that promised much but they struggle to get leads, make sales and sign up reps. This is the epitome of their business and yet they struggle. They need help, they need strategies, they need YOU. Once you become the voice of knowledge, they’ll keep coming back looking for more. Your goal – gold – is to have that recurrence of visitors to your blog, website, social media page and so on because of the quality content you share. This can only happen when you add to the flooding marketplace golden nuggets of your own. As a result, you will find yourself signing up reps to your business, making sales and making money. Just think of that old adage that asks, which came first – the chicken or the egg? Well, here in this industry, we can ask, which comes first – the earning or the learning? Guess what? It’s the learning – the learning you provide to others.I'm building a fire, and every day I train, I add more fuel. At the right moment, I light the match. Click To Tweet
In summary, don’t sit around wondering what to do to make a mark in the industry. Start looking at videos, find and read relevant blogs, sign up and attend webinars, read personal development and network marketing books and watch videos related to your niche then summarize them and share with others. You’ll soon begin to see yourself becoming a valuable resource in the marketplace. Others will too and will seek you out because of it. That’s how the network marketer gets the gold!
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Your partner on the journey.
P.S. If you want to WIN in network marketing but feel lost and confused, CLICK HERE to find some real solutions! Learn how to generate leads daily, sign up reps and make money from the 90% who say “No” to your business opportunity.
Theresa Lovelace: Inspiring, Motivating and Coaching Business Builders
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