Infographic – A Visualization Tool To Inform, Engage, Educate


Have you ever thought about an infographic to share information about your product, service or opportunity? This is a visual masterpiece that will keep your audience engaged. In a time when everyone is trying to find creative ways to get their message across, this tool is one that will allow your creativity to blossom.

Infographic For Sharing Information

An infographic is a visualization tool that gives information about a product, service, opportunity or more. It presents data for easier comprehension. It can show a cause and effect relationship. It social media infographiccan make comparisons, show the history of something, an event or a figure in history. And finally, it can give basic information for just about anything. In marketing, it should focus on a topic that is of interest to your target market. It should go hand in hand with other engaging content across, not only your website, but on social media platforms as well.

Why An Infographic?

Infographics are becoming increasingly popular today because they are more about graphics, images, diagrams, checklists, timelines and more rather than text. In their busy lives, people don’t have time to read long sections of text. For the marketer, this handy tool is a way to display key points about a product or service with its benefits. It can also highlight an opportunity with its focus on the company. designing infographicsIt can illustrate reasons for being a good choice to partner with. It can help build awareness of your brand minus the abundance of text. Additionally, an infographic can be used as a recruiting tool, highlighting the qualities of an ideal candidate as well as educating and informing one about the company. Lastly, the visual can reflect reviews, testimonies and contact information.

How Do You Make An Infographic

When creating an infographic, the visuals are key, however, the focus must always remain on the message. The less complex the data, the more engaged your audience will be. So keep it clear, precise and well-organized. Being that it’s a visual, you want to ensure its visual simplicity as well. Choosing the right colors and format is also a critical piece in a successful infographic and plays a role in influencing the audience.

Can An Infographic Go Viral?

visualization toolsInfographics can increase the exposure of any business. If designed in a clever manner, it certainly can go viral. Here are a few tips for making an infographic that will end up everywhere:
1. create a “catchy” title that will attract viewers
2. provide a wide variety of sources, statistics and other data
3. promote the infographic via social media platforms
4. allow the share and embed option
5. refrain from using white as a background
6. refrain from using an abundance of text
7. always make it easy for your audience to engage in the content 

So Many Ways to Visualize Ideas

Here are some of the ways ideas can be visualized and used on an infographic: a pie chart, pyramid chart, mind map, funnel chart, flow chart, concept map, timeline, periodic table, bubble chart, word cloud and more.

A Visually Engaging Tool

If you’re looking for new and interesting ways to communicate with your audience, an infographic is visually a good choice. 
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 Theresa Lovelace
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P.S. Discover 5 Myths You’ve Been Told About Network Marketing That Are Keeping You Stuck And Struggling PLUS How To Break Out Of This Mode And Create A Never-Ending Stream Of Red Hot Prospects To Join Your Business Today. Click HERE To Find Out More.

Theresa Lovelace:  “Teaching Network Marketers Simple Online Strategies To Generate Leads, Make Sales and Recruit Leaders Into Their Business” 

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Theresa Lovelace
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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
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  1. Sam Harradine
    Sam Harradine
    June 15, 2016 at 11:01 am

    Great info, and I really need to start utilising this more! Thanks for the reminder 🙂

    • Theresa Lovelace
      Theresa Lovelace
      June 15, 2016 at 6:41 pm

      An easy way to show information! You’re welcome! 🙂

  2. Chris Shouse
    Chris Shouse
    November 16, 2016 at 2:50 pm

    Thanks Theresa I love infographics when they are well done. What do you use to make infographics?

    • Theresa Lovelace
      Theresa Lovelace
      November 17, 2016 at 4:54 pm

      Hey Chris…Just found out that you can use Canva to make infographics! 🙂

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