Everybody wants to be “liked”! At least on Facebook, that is! They want comments too. And a few shares wouldn’t hurt! Why? Because it’s all about engagement. You want people to visit your page, read your updates, watch your videos, be entertained, learn new things and have fun. If you’ve been trying to figure out what to post on Facebook to increase engagement, check these out!
What To Post On Facebook to Increase Engagement
There are a variety of ways you can increase engagement on your profile. It takes knowing what people like and what they are more likely to stop scrolling the newsfeed to read/watch. Here are five ideas for engaging Facebook posts.
Increase Engagement With “Questions”
Post Questions. Nothing sparks a good conversation like a question. When people see a question, they are drawn to answer it. That’s just the way it is. So why not capitalize on that and ask away! A question is a sure way to, not only get people to respond to your posts, but also to initiate a good old-fashioned discussion.
For example, What is the funniest thing that happened to you this week? or Which do you prefer, a cabin by the lake or a high-rise in the city? People love to add to the comments that build up with these types of questions. An example of a question that can lead into a discussion could be: Who do you think will win the Super Bowl and why? That’s sure to get some commentary!
Fill in the blanks work well too. For example, If I hear one more mention about ____, I’m going to explode. or If I could have a conversation with any living person, it would be____. For some reason, people are compelled to fill in the blank. So go ahead and post some fill in the blanks.
Increase Engagement With “Images”
Post Eye-Catching Images. According to blog.hubspot.com, “Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%”. With this stat, don’t you think it would be a good idea to add images to your posts? You want to catch people’s attention and images are a way great to do that.
If you like inspirational quotes, match one up with a colorful image, creating an image quote. If you write a blog post, attach an interesting image to it. When you’re out and about, at a social function, a recreational event or a family gathering, capture some images and share them. The main thing to remember is that people love visuals so make sure the ones you choose are bold, colorful and eye-catching. They’re sure to get a response!
Increase Engagement With “Solutions”
Post A “Little Known Way” To Solve A Problem – People like quick solutions to common problems. These posts should be 1-2 sentences of information that solves an everyday problem. When it’s quick, it’s easier to digest. People who are busy or on the go appreciate bite-sized pieces of content that they can consume quickly and what’s even better is if they can use the solution for a problem they may have.
For example, how to remove scuff marks off wood floors. If someone did a search for this, they would not be looking for a long, complicated explanation on what to do or a solution involving a bunch of materials to run out and purchase. They’d want something quick, something easy and something that will work. These kinds of posts do well and will engage your audience.
Increase Engagement With “Caption This”
Caption This Posts – Post an image without text and ask your audience to, “Caption This”. These posts usually get lots of responses because everyone has their own idea and interpretation about the image. Choose pictures that will immediately grab your readers’ attention and entice them to comment.
Increase Engagement With “Recipes”
Recipe Posts – Recipes are showing up all over Facebook. Videos on how to make decadent desserts, healthy entrees and tasty snacks are popular and with the visual of the finished product, they’re a crowd pleaser.
People like to eat and more than that, people like to try new and different dishes to eat. There’s always an occasion requiring food or sometimes just a break from the ordinary. Recipe videos fill the bill!
Come Up With Your Own Ideas
I was looking to increase engagement on my profile and came up with what I thought was a great idea. Of course, the proof would have to be in the pudding. Just because I thought it was a good idea didn’t mean it actually was. Let’s see what the people think, I thought.
The idea was Christmas Caroling on Facebook. Each day I wrote the title and first line of a carol and each person who saw the post had to add the next line in the comments. I was right. It was a great idea because it was a big hit! People were telling me how much fun it was singing on Facebook. Others told me how they were singing the particular song all day. Still others liked it as a fun way to step into the holiday season. This brought people to my profile who come back daily looking for the next carol. Now that’s engagement!
Have you tried any other kinds of posts that increased engagement on your profile? What did you notice? Would love to hear about it in the comments below!
Facebook Engagement Stats
Photo posts get 39% more interaction
Videos are the most shared type of post on Facebook. (89.5 shares per video)
Shorter posts get 23% more interaction
Using emoticons increases comments by 33%
Question posts get 100% more comments
Stats from blog.bufferapp.com
Now that you’ve gotten some ideas on how to increase facebook engagement, start implementing some or all of them. You’ll soon see that more people will engage on your profile, leaving likes, comments and even some shares! And, don’t be afraid to come up with your own ideas!
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