How To Attract Your Ideal Customer
You’re a mouse! Yes, that’s what I said. You are a hungry mouse looking for food. So where do you go? There are lots of places that you can go but not every place you go will have that delicious piece of cheese you crave. You go to the kitchen and you see a glue trap. But you’re not going there because you know there’s no cheese in the trap, just glue. So you move on to the dining room and you see another trap. This trap has some bread crusts and although they look tasty, they’re not what you’re craving at this time. You want cheese!! So you go around the back to the pantry. And lo and behold, you see it. A big chunk of cheese. That beautiful orange color and that delicious aroma beckoning you to come on over and take a bite. And since it’s what you’re craving, you can’t resist it. You go on over to the trap with the big beautiful piece of cheese and… you have been caught!!!
Lead magnets work pretty much the same way. You want to attract your ideal customer so you need an irresistable offer. The trick is HOW to attract them to your offer. It has to play on what they are needing at the particular time. The key thing to remember is that in order to be successful in your business, you need customers. Your mission is to attract people to your offer and whatever you use to attract them, has to be irresistable so they can take a bite…just like that big, golden piece of cheese!
What Is A Lead Magnet
A lead magnet is anything you give someone in exchange for joining your email list. This can be a free report, video training, a blueprint, etc. It has to be something that your audience needs…now! A good lead magnet gets the attention of your visitors; it addresses their biggest fears, problems or challenges; is useful and tells them what they want to know. It’s YOUR piece of cheese!
When beginning to craft your lead magnet, put yourself in your potential customers’ shoes. If you were looking for information about your topic, what would you really want to know? Make a list of everything that comes to mind. For example, if you were into the travel industry, your potential customers might want to know: how to pack light, how to buy travel insurance, a short list of travel must-haves or how to avoid tourist scams. After brainstorming a list of ideas, scratch off everything that’s easy to find or that has been answered on other sites repeatedly. Remember, you want your lead magnet to be irresistable. If it can be found somewhere else, everywhere else…it won’t be irresistable. You want to give information that is unique and can’t be found anywhere else.
Where To Get Lead Magnet Ideas
- Take to forums and blogs in your niche. Look for conversations and blog posts that are popular. Look at the comments which are very revealing about what people need.
- You Tube videos are a gold mine. Look for videos with the most views then look at the comments. Find out what questions are being asked.
- Sites like Amazon and Barnes and Nobles show reviews that tell a lot about why people bought a book or product.
- Survey your audience. Here are two questions that will tell you a lot: What’s your biggest frustration? What’s one thing you haven’t been able to find information about?
Once you get decide on your lead magnet topic, it’s time to create your lead magnet.
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Your partner on the journey,
P.S. If your upline Does Not Have a Step-By-Step Blueprint for ONLINE Marketing Success, Check THIS Out, (unless you already have too many leads)!
Theresa Lovelace: Inspiring, Motivating and Coaching Business Builders.
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