Engagement on Social Media
Engagement on social media is a must if you are a network marketer. You have to talk to people. That’s what networking is all about. You have to talk to people to make connections then establish and maintain relationships. Meeting and talking to people on social media may seem awkward at best because you don’t know the person you’re talking to. In many cases, you initiated the contact and may feel ill-equipped to know what to say. This is natural because even when you meet a person in person, you may not necessarily know what your point of reference is, if there even is one. Social media is a little bit easier because you have the golden opportunity to “check a person out” before approaching them. You can’t do this in person. Engagement on social media makes it much easier to learn about someone and should be done regularly.
Three Steps To Engagement on Social Media
So what do you say to people you don’t know? Engagement on social media is easy if you use these three ideas to help you start conversations. These conversations will help break the ice and lead to smoother conversations later down the line.
Prior to reaching out, look at the person’s profile. You can gather information about him/her by checking out the newsfeed. There may be a picture of a family member, maybe a birthday or graduation. You can use that as an impetus to write a comment. For example, if you see pictures or status updates about a graduate, you can say, “Congrats!” Find some commonality that you can touch upon like “My grandson just graduated from middle school too.” You can even take it a step further and make a general comment about middle school or the school year that just ended. For example, “What a year! School activities were so demanding this year. Glad it’s over!”
You can also make comments about pets, vacations or anything else that is posted. These lifestyle comments can be looked at as ice-breakers that make it easier to continue a talking relationship with the person. Remember when you comment, your comment should be relatable to the person’s status update. Remember to “like” some of their posts and “share” too if you see anything that touches you in some way…whether it makes you happy, sad, makes you laugh or makes you think. This is one example of engagement on social media.
Another example of engagement on social media that will lead to conversation is to look at the person’s place of residence. There may be something relevant there that you can comment on. For example, maybe the Super Bowl is taking place at that time or there could be a harsh weather spell. You can comment about things like that. Knowing what’s happening in a person’s place of residence gives you an edge and you can easily get into a flow with them because of it. It shows the person that you are abreast of what’s going on in his/her part of town, city or country and that you took the time to find out. Again, “like”, “comment” and “share” some of the posts. This gets people curious about you and as a result, they end up on your page doing the same thing.
Lastly, engagement on social media can focus on the motivational/inspirational quotes and images posted on network marketers’ timelines. You can always “like” these quotes and then comment on how the quote applies to the business, the struggle and/or your life. Quotes are one of the easiest things to comment on because they are bits of mindset. Mindset is something that is a part of every network marketers’ repertoire. Mindset helps the person focus on the inner self, causes them to recognize their abilities and motivates them to push forward despite their own personal hardships.
So, as you can see, finding things to talk about is not so difficult after all. It really starts with your engagement on a person’s page that leads to you connecting with them. Find general things to talk about and don’t go for the business chat at the onset. This can gradually be introduced into a conversation when the time is right. For now, just keep it social!
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Your partner on the journey,
Email Address: TeriLovelace@msn.com
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Theresa Lovelace: “Inspiring, motivating and coaching business builders.”
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