creating content

Creating Content

Creating content is a huge part of marketing your business online. We all know it! Everywhere you look, there’s someone writing content on their blog or on their social media platforms or sharing content in videos. People are writing books and others are giving training via webinars. Content is all around us! Why, then are there so many people asking “What do I write about?” The big question is, “Where do I get ideas?” Creating content is not as difficult as some people think.

Creating Content Based On How Well You Know Your Audience

The very first thing you have to remember before you begin creating content is know who your audience is and the purpose of that content. It will only be of value if it’s written for a target audience.  For example, if your target audience is fishermen, your content will be posts that are of interest to fisherman, i.e. best fishing locales, different kinds of fishing rods and other equipment or maybe fishermen’s gear. This is what would be of interest to that particular audience. You wouldn’t haphazardly write about what’s of interest to wedding planners or gamers. Right? Seriously, fisherman just wouldn’t be interested in those topics.

If your target market was network marketers, you would consider pieces that are of interest to network marketers such as how to brand yourself, being successful in network marketing, how to use social media for lead generation. Knowing your audience and what they want and need is critical as you decide on what to write. Once you establish that, then you search for ideas.

Three Ways To Get Fresh Ideas for Creating Content

When I sit down to begin creating content, I usually get my ideas from one of three places or a combination of each.

information #1 – From Your Own Experiences – As a network marketer, you experience quite a bit from the time you decided to become a part of the industry up until wherever you are on your journey. Personally, I learned quite a bit my first year such as developing a thick skin and not taking anything personal, that everyone doesn’t have the same dreams and aspirations as me or that there is more than one way to skin a cat if you want to get your business moving. All of these and so many more of my experiences are all possible topics for creating content that other network marketers will not only find valuable but relatable as well.

#2 – From The Experiences Of Others – During the course of any day, you will be interacting with people whether on the phone, online or in person. You will have conversations with them and in these conversations, bits and pieces of their struggle will emerge. For example, I was speaking to a woman several weeks ago who was expressing her difficulty with finding time to get everything in during the course of her day. Time management is a problem for many network marketers, primarily because they have not made it a practice to plan their day, preferably the day before. So, I used this as my topic for the next day’s blog post.  

 #3 – From Your Own Training – Training is a major part of what network marketers do. Webinars, videos, conference calls, events and other forums are how we’re engaged to get the latest and most innovative techniques and strategies to move our business to the next level. During these training sessions, there is a substantial amount of information shared, a.k.a. “nuggets” that you can take back and implement in your business but you can also go a step further and share this new information with others. You can create a short video, write a blog post, a status update, even a webinar of your own to teach others what you learned.

These are three ways I have gotten ideas to write about. Naturally there are many others but I truly believe that if you are guided by this, you won’t run out of ideas for your fresh content.

If you got value from this, kindly leave a comment and share on Facebook. Thank you!


Theresa Lovelace


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Theresa Lovelace’s Network Marketing Blog


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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
Theresa Lovelace
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  1. Chris Shouse
    Chris Shouse
    April 15, 2016 at 8:44 pm

    All 3 are great ways to find content! You know what they say if you do not teach what you have learned then you have uncashed checks in your notebook.

  2. Paul Russell Reed
    Paul Russell Reed
    April 19, 2016 at 12:28 am

    Thanks for the great tips, Theresa! I always include my own personal experience in marketing to create unique content not heard from others. Then, I get great feedback and that’s awesome.

    • Theresa Lovelace
      Theresa Lovelace
      April 19, 2016 at 10:16 am

      Hi Paul…Personal experience is key. That’s storytelling and everyone responds favorably to stories. Thanks for commenting! 🙂

  3. Keith Everett
    Keith Everett
    April 20, 2016 at 5:06 am

    Awesome post Theresa.. There is so much content out there, it would take years just to access what we already have. Personally I love to write about my own experiences and what I learn from others…. thanks for sharing..

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