You just signed up with a network marketing company and they gave you a website. It’s a company-replicated website and I bet you just love it! It’s neat and sleek…very professionally done. And it’s full of valuable information about your company.
A Company-Replicated Website
Your company website may have stories about how the company started and maybe some information on the founders. There may be videos and photo galleries. There is a product or service section where what you’re selling is displayed with an explanation and the cost. The layout, colors, logo are all just awesome. This is an amazing site!
4 Points To Ponder About Your Company-Replicated Website
If you’re depending on this site to promote your business, you may be doing yourself more harm than good. So, what’s up with the company-replicated website?
Your company may have done a wonderful thing by providing you with a website. A lot of hard work goes into setting up a site and you are probably relieved that you didn’t have to deal with that. However, here are four things you need to know about your company-replicated website.
Everybody Gets The Same Website
First, just like you, everyone who signs up with your company gets a company-replicated website. What that means is that everyone gets the exact same site. Your picture and contact information are the only things that make it different from any other website. But that’s not really saying much because how much space does your picture and contact information take up…not much. One site looks just like the other. Because of this, there is no personality on the site. The “you” is never revealed only the cold hard facts of the company.
Everybody’s Content Is The Same
Secondly, the content is the same. Just think about that for a minute. There is nothing about your site that will make you stand out from the rest. It’s duplicate content that can be found on any of the thousands or more reps’ websites in your company. A large part of this marketing game is making sure you stand out from the crowd and with a company-replicated website, you simply cannot. For any website to be a successful, you must have original content not duplicate content. Since companies don’t allow you to make any changes to the content, it will never be original.
You’re Hard To Find
Third, there are issues with SEO (search engine optimization), the ability for you to be found in the search engines. The URLs of company-replicated websites are not SEO-friendly and are constructed in a confusing manner. That with duplicate content make it difficult for you to be found. In addition, the fact that you cannot update or add content to the website makes it difficult to rank.
No One Owns Their Site
Fourth, you are not the owner of your website. You can spend a massive amount of time promoting your business using the website and collecting leads from the “contact me” section. Those leads, though nowhere as many as if you had a capture page, belong to your company, not you. And if for some reason your company goes out of business, guess what? Those leads go out with them. In other cases, there may be situation where the company, due to a dispute or misunderstanding, locks you out of your website and your back office. You don’t have access to your leads if you can’t get in.
So these are some of the things you should consider if you jumped on the company-replicated website bandwagon and are relying on it solely to promote and build your business.
As a side note, a company-replicated website is a wonderful asset for a network marketer. It provides lots of valuable information about the company, its products and services. It also afford visitors the opportunity to make purchases right on the spot. But if you plan on being in the industry for the long haul, you absolutely must brand yourself.
What You Can Do
What you MUST do is create your own blog. Here you can brand yourself as a leader and provide value via content that addresses the needs and problems of your market. In addition, utilize an autoresponder so you can begin building a list of targeted leads that will remain yours no matter what happens. In this way, you have the opportunity to have a voice in which to deliver your message and an audience to deliver it to.
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Email Address: TeriLovelace@msn.com
Theresa Lovelace: “Teaching Network Marketers Simple Online Strategies To Generate Leads, Make Sales and Recruit People Into Their Business”
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