The 4 C’s Of Building Relationships Online

Building Relationships Online

making connectionsAre you struggling with building relationships online? Some of the best relationships we all know of started because of something that the two people had in common. Remember Abbott and Costello? Well, they might have been before your time but they were comedians who both had their roots in burlesque. Abbott managed burlesque houses and studied top American comics. Costello, on the other hand, performed in burlesque houses and learned standard comedy routines. They shared the love of comedy and that’s how they connected. They built their relationship because of what they had in common.

As a marketer, building relationships online is similar and it’s important because without relationships, there is no business. While for some people building relationships is an easy task, others struggle and simply don’t know where to begin. If you are a marketer who’s gone online, you’re biggest challenge might very well be building social media relationships. 

Building relationships online can be made simple if you follow a simple strategy called the 4C’s of building relationships. 

The Connection

The first “C” is the connection. In order to begin building relationships, you must first make a connection. Making connections can be done in several ways. When someone sends you a friend request and you accept or vice versa, a connection has been made.  

If you post an update on social media and someone comments and you reply or vice versa, that’s a connection.

People send direct messages, private messages or instant messages back and forth throughout social media. When the receiver responds, a connection’s been made.

Whenever two people make the initial “touch”, they have made a connection.

The Commonality

social media relationshipsOnce you’ve connected with someone, you’ll want to check out the commonality. The commonality is the second “C”. Go on to their page and look around.  You want to see who they are and what they’re into. You want to see specifically what you have in common with them.

For example, maybe you both have a dog, maybe two; maybe you live in the same state; perhaps you both have the same number of grandchildren or like football. Go into their photos. They can tell you even more. Maybe they just had a wedding or maybe a graduation. Maybe you did too. People love to talk to people who they have something in common with. It’s easy to relate to them.

Any or all of the commonalities can be a great starting point for the next “C” as you begin to build rapport.

The Conversation

Now that you are armed with some small details about the person, you can initiate a conversation, the third “C”. These little details make for great conversation conversation topicstopics. You can send a private message commenting on the wedding.  

For example, “Looks like it was a gorgeous wedding. My daughter just got married too. It was a lot of work but it all turned out beautifully.”  The person can relate to you and will respond. Now there’s a dialog going. Depending on how the conversation flows, you can bring in more of the details you found out about the person. If the opportunity doesn’t arise, it’s okay. There’s always the next time…and there WILL be a next time. 

The Care And Concern

relationship buildingYou will engage in subsequent conversations with your new friend and eventually the conversation will take a different turn as they begin to feel more comfortable with you. They will begin to talk about more intimate things that may be going on in their life – their problems, their needs, their pain points. They’ll share what’s keeping them up at night and what their fears may be. Really, they will, as long as they see you as someone they can trust.

Remember, never begin your initial conversation with your product/service or opportunity. However, during the care and concern point, the fourth “C”, you will show a genuine interest in their situation and want to help them. This is when you can offer your help or direct them to where help may be found. Incidentally, you can take the conversation to the phone as well.

Those are the 4 “C”s to building relationships online. Follow them and it will be easy to begin building those important relationships. 

There’s actually another “C”…the communication. As you engage in conversation, you will, no doubt, invite the prospect to sign up for your newsletter. This is where you can further communicate with him/her letting him/her know about free trainings, updates on webinars, tools and resources, products and courses and more. 

Relationship building is easy when you follow this 4-step process.

Did you find this helpful? If so, please leave a comment and share on Facebook.



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Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
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  1. Chris Shouse
    Chris Shouse
    June 27, 2016 at 11:57 am

    Awesome post Theresa. These are the steps that can lead to a lasting friendship and a possible new team member. Whichever you may make a friendship that lasts for a long time.

  2. Zach Loescher
    Zach Loescher
    June 27, 2016 at 4:37 pm

    Great post Theresa! Those are spot on with your 4 C’s! Making a connection is a must to start any relationship and moving on to what you have in common and building from there. Thanks for the great share!

    • Theresa Lovelace
      Theresa Lovelace
      June 28, 2016 at 1:10 pm

      You’re welcome Zach. It’s a simple process that some haven’t mastered yet! 🙂

  3. Kay Somji
    Kay Somji
    June 28, 2016 at 12:49 pm

    I love how you laid this out Theresa. These 4 Cs are crucial, you can’t even miss one if you want to make those relationships work. A lot of people miss some of these steps so I’ll be sharing this with some others who can use it.

    • Theresa Lovelace
      Theresa Lovelace
      June 28, 2016 at 1:10 pm

      Thanks Kay! Glad it can help somebody! Feel free to share…definitely! 🙂

  4. Natalia Storm
    Natalia Storm
    June 30, 2016 at 7:35 pm

    Coonection and being social on social media is key, fantastic post and video. Keep it up 🙂

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