Are You Branding Yourself?
Are you branding yourself? Consider this. Who would you buy a diamond ring from – Macy’s or a man on the street? I think the answer to that question is pretty obvious. People are just not going to fork over their hard-earned money to someone they don’t know!
Macy’s is a well-known retail store and has been in the business for many years. The powers that be have spent a lot of money and time branding Macy’s. This is why people everywhere know and like Macy’s and won’t hesitate to spend their money there. Macy’s is recognizable. It’s been known for decades as the world’s largest store. People know the Macy’s logo, the commercials and the environment that all Macy’s stores have.
You buy from the large retailer because you trust it knowing that if you have problems with your purchase, you can easily get service.
The man on the street, on the other hand, is not well-known. In fact, he’s not known at all. That’s the main reason why people wouldn’t even consider giving their hard-earned money to a stranger in exchange for something they only have his word about. Not a situation worthy of trust.
Well, it works pretty much the same way in this network marketing industry. People will only buy or do business with people they know, like and trust. If you’re wondering why you haven’t gotten any prospects or sales, the answer lies in one simple question, are you branding yourself?
How Can You Tell If You’re Branding Yourself?
There are a lot of beginning marketers and some not so beginning marketers who haven’t yet grabbed hold of the idea of branding. And because of that, they don’t understand the value of knowing, liking and trusting and how critical it is for their business. They don’t know what a personal brand is and its importance. It’s easy to see this by what they are displaying to the marketplace. So, how can you tell if you’re branding yourself? How do you go about developing your personal brand? Let’s take a closer look!
Branding Yourself Via Your Cover Photo, Content And Email Address
When someone comes to your profile, whatever social media platform you may be using, what do they see? If they see your company, your company logo, your company’s mission and vision statement, pictures of your company headquarters, pictures of conventions or trainings, YOU’RE NOT BRANDING YOURSELF!
What content are you sharing? If a visitor comes to your page and sees post after post of your product, before and after pictures, more pictures of convention weekends with your team, or calls for wanting 5 people, for example, to work with you, YOU ARE NOT BUILDING YOUR BRAND!
Is your company name part of your email address? This is many times the case. Your email address should be your own and if it’s not, guess what? YOU’RE NOT BRANDING YOURSELF!
In all of the above cases, your company is the common denominator. Do you see that? It’s all about your company when in actuality, it has nothing to do with your company but everything to do with YOU! And if you fail to brand yourself, you will be a nameless, faceless entity in the industry.
So, how do you fix it? Let’s go back to your cover picture. Whatever social media platform you are using, the cover picture is like a header. It really serves as a billboard announcing who you are, what you do and what you have to offer. For example mine reads Theresa Lovelace: “Teaching Network Marketers Simple Online Strategies To Generate Leads, Make Sales and Recruit Leaders Into Their Business”. It’s clear to anyone who visits who I am and what I do. This is one of the first things you should address when building your brand through social media.
Next, let’s look at your content. What are people seeing on your page? Repetitive posts about your products, training sessions that you and your team attended, “looking to sponsor 5 people” are not of interest to anyone.
People visit pages looking for value. For example, if you’re in the weight loss industry, you can share articles about how to lose weight, provide a fact sheet about the kinds of foods to avoid if you’re trying to lose weight, low calorie recipes etc. This is content that your visitors can benefit from. And when you provide value like this, they’ll keep coming back for more. Why? Because you have shown them that you are a credible authority in the marketplace.
You are developing your personal brand! Just to be clear, it’s okay to sprinkle posts about your product/company on your pages but the posts should be few and far between. The idea is to attract people to you not repel them.
Finally, your email address. Why have your company name in your email address? Your email address should be yours and yours alone. Having your company as part of it is the equivalent of sharing your email address. Change it.
In all of these examples, you are building your brand. This is how to get peole to know, like and trust you.
Why Is It Important to Brand Yourself?
Companies come and go and if your company, for whatever reason, decided to fold, where would you be? You’ve built your entire business upon your company – your profile page, your content, your email address, everything. and when there’s no company, there’s no you. This is why it is critical to build your brand. No matter what happens in your company, you will always be …YOU!
Images courtesy of FreeDigitalPhoto.net
I hope this helped you. If so, kindly leave a comment below and share on Facebook. Thank You!
Your partner on the journey!
Email Address: TeriLovelace@msn.com
Theresa Lovelace: “Teaching Network Marketers Simple Online Strategies To Generate Leads, Make Sales and Recruit Leaders Into Their Business”
If you enjoyed this post on Are You Branding Yourself?, retweet and comment, please!
Latest posts by Theresa Lovelace (see all)
- Why Everyone Is Sharing Quotes All Over Social Media - December 15, 2018
- If You Want To Succeed, You Begin By Helping Others - December 12, 2018
- Do You Have A Bucket List? What’s On It And Why? - September 26, 2018