27 Basic Marketing Terms For The Beginner

marketing terminology

Basic Marketing Terms

When I decided to take my business online, I became a spammer. Yes, I admit it. I spammed all the time. That’s because it was all I knew. Of course, I didn’t know it was called spamming at the time and I certainly did not know that it was looked down on. I really thought I was promoting my business, thought I was a marketer! It wasn’t until I joined MLSP, a marketing system/educational platform, that I learned what I was doing and immediately stopped!

marketing termsWhen you join the “real” world of marketing as a network marketer, there is so much to learn. People are paying top dollar to get college degrees in marketing.  So it would stand to reason that there’s a lot to learn if you are to be successful at it. I can recall during one of my early coaching sessions as a beginner in MLSP, I asked Dean Black, top earner and MLSP leader at the time, “What’s a funnel?” It seemed like everyone knew what it was except me, so I timidly asked. I got my answer but within the answer was another term I wasn’t familiar with as it applied to marketing, campaign. I didn’t want to look super unaware so I didn’t ask about a campaign. I took the research route and found out myself. I knew I had a lot to learn and I realized this was so much more than dropping links. I had to learn basic marketing terms because if you don’t what’s being spoken about, you will be forever on the outside looking in.

Three Tips To Find Out What The Terminology Means

If you come across terms that you’re not familiar with, you can do one of three things or a combination of all. First, research the web for the words you don’t know. There are many sites that will explain the terminology and even give examples. You can also ask some of your friends who have been in the industry for a while and know their way around. A finally, you can attend webinars where explanations come up either as part of the presentation or as questions asked by the attendees.

My List Of 27 Basic Marketing Terms For The Beginner

I compiled this list of commonly used marketing terms. A list like this can help anyone just coming into the industry because the terms found here are basic marketing terms. Do I have every marketing term listed? No. Can more be added? Definitely yes but I think this is a good start. The terms are in no special order.

Blog – a website that consists of entries about a wide variety of topics. It’s similar to a journal but the entries are called posts and they appear in chronological order with the latest posts showing first. A blog has links to offers or other related articles and comments can be left by the reader.

basic marketing terminologyFunnel – also called the sales process, it’s the buying process you take your customers through where they go from lead, to prospect to customer and repeat purchaser.

Campaign – a clearly defined series of activities used to promote a product, service or business through various mediums using different types of ads.

Capture Page – also called a lead capture page is a webpage that a person is taken to as a result of clicking on an online advertisement.

Lead Magnet – an irresistible piece of value also called an ethical bribe, a lead magnet gets potential buyers to give their contact information in exchange for the value.

Upsell – a sales technique where the customer is encouraged to buy more expensive items, upgrades or additional items to make a profitable sale.

marketing terms and conceptsTarget audience – a specific audience to whom a marketing message or advertisement is aimed.

Pixel – a piece of code on a website that tracks how many times the website has been visited. Pixels can track conversions as well as the webpage that led to the conversion.

Syndicate – To share your content across all social media platforms.

Content – anything that provides value to network marketers. Content answers questions, solves problems and can be in the form of a blog post, video, article, etc.

Autoresponder – a program that automatically sends emails to people who opt in to a website. An autoresponder can automate campaigns and manage correspondence with an email list. They also allow broadcast messages to the list.

Website Bounce Rate – the percentage of people who land on a page on your blog and leave without clicking or going to another page on your site. When there is a high bounce rate, conversions are usually low because visitors are not staying on your page long enough to read your content or convert on a landing page.

important marketing termsEmail Bounce Rate – the rate at which an email was not able to be delivered to a subscriber’s inbox. A high bounce rate usually indicates that your list is out of date or it contains many invalid email addresses. There are two types of bounces, hard and soft. A hard bounce is permanent and usually occurs when a fake email address is given or perhaps the domain is not real.  A soft bounce is temporary. The email inbox may be full or the file may be too large.

A/B Testing –  When you compare two variations of a single variable for the purpose of determining which works better. This is used to improve marketing efforts.

Analytics – Data that reports on one’s marketing initiatives. It analyzes trends and develops actionable insights to make informed marketing decisions.

marketing glossaryCall To Action – A text link, button or image that tells visitors what do to, for example, subscribe, download, get access.  These entice the visitor to take action making the visitor a lead.

Customer Relationship Manager – software that allows you to keep track of contact information of your customers.  A CRM allows you to track emails and phone calls, personalize emails, make appointments and log every interaction between you and the customer.

Ebook – A common type of content used to attract leads. It’s usually longer than a blog post and goes into a bit more depth addressing a specific problem or question.

Hashtag – A keyword phrase that allows you to interact with your readers on social media. They are words that are written without spaces with a # sign in front a hashtag(#popcornlover).

HTML – A special language used to write web pages and provides the basic structure of the site.

Lead – A person who has shown interest in a product or service. They may have subscribed to a blog, filled out a form or shared their contact information.

Qualified Lead – Someone who has opted in to your offer, became educated about it and is interested in getting more information. 

marketing terminologySearch Engine Optimization – Enhancing where a webpage shows up in search results.

Social Proof – The number of interactions a piece of content has or the number of followers you have. If you have a large number of followers or if a large number of people are interacting with your content, your have created a positive influence.

Unique Visitor – Someone who visits a website more than once in a specified period of time.

URL (Uniform Resource Locator) – The address of a piece of information that can be found on a website, such as a page, image or document.

Buyer Persona – A representation of your ideal customer based on actual data about your existing customers. It helps you define your target audience as well as qualify leads.

Did you find this helpful? If so, please leave a comment and share on Facebook.



    Your partner on the journey,




Theresa Lovelace’s Network Marketing Blog

Email Address: TeriLovelace@msn.com



Theresa Lovelace: “Teaching Network Marketers Simple Online Strategies To Generate Leads, Make Sales and Recruit People Into Their Business”

If you enjoyed this post, 27 Basic Marketing Terms for The Beginner, please retweet and comment!












Follow Me
Theresa Lovelace
Follow Me

Theresa Lovelace

Home-based business and network marketing professional, blogger, teacher and marketing consultant. I have a passion for teaching network marketers how to brand themselves by developing their credibility in the marketplace and using simple online strategies to generate leads, earn income and recruit leaders into their business. My goal is to help create individuals who are financially independent…at last.
Theresa Lovelace
Follow Me
  1. Joseph
    August 8, 2016 at 11:48 am

    There is so much industry jargon lol. Very basic ones you covered but it took me forever to understand what a lead was!!! Thanks for sharing. You have such wonderful content to circulate always Theresa.

  2. Dr. Lisa Thompson
    Dr. Lisa Thompson
    August 8, 2016 at 9:19 pm

    Love this post Theresa…

    So many marketers who are just getting started don’t know these terms…Have you thought of creating an ebook about this?

    Dr. Lisa

    • Theresa Lovelace
      Theresa Lovelace
      August 8, 2016 at 9:28 pm

      I actually haven’t but thanks for the suggestion! 🙂

  3. Travis Devon
    Travis Devon
    August 8, 2016 at 11:23 pm

    I know that I still have issues with terms that I come across on a daily basis. Thanks for this post.

  4. Hrvoje
    August 9, 2016 at 2:44 am

    This is excellent post for any new marketing People and also for an old one who don’t know all that. Thank you for sharing Theresa!

  5. Winny
    August 9, 2016 at 9:34 am

    Awesome info there Theresa,

    Haha, I remember when I first started out in this industry…it took me quite some time to know all of the terms. I recall the time when I first contacted me mentor and he explained everything to me and I was like aha…yeah, but I didn’t understand a single word 😀 Thankfully, now I do and your article explains each term to the point. Thank you for that 🙂

    Keep it awesome Theresa! 😉

Leave a Reply

Your email address will not be published. Required fields are marked *